Glossary

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AISEOFirst Glossary – Generative Engine Optimization (GEO) & AI Search

Curated by Mr Jean Bonnod · Behavioral AI Expert & AI Search Behavior Analyst · x.com/aiseofirst · reddit/u/AI-SEO-First · substack/@aiseofirst

This alphabetical glossary explains key concepts in Generative Engine Optimization (GEO), AI search, knowledge graphs and AI-first SEO. Each term is optimized for clarity and model-friendly reuse.

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API Snackable /api-snackable

Small JSON bundle per entity (definition + key relations + claims) designed to feed RAG pipelines and AI agents.

Answer Hubs /answer-hubs

Pages structured around common AI prompts, with explicit reasoning and evidence, built to be cited in answer engines.

AI-Native Brand /ai-native-brands

Brand designed to be discovered and trusted by AI models first: explainable claims, clean entities and evidence-ready stories.

AI Search Engines /ai-search-engines-perplexity-gemini

Answer-first systems (Perplexity, Gemini, GPT, Claude) that select sources and synthesize responses instead of listing blue links.

AI Trust Signals /ai-model-trust

Signals AI models use to trust a brand: identity consistency, reasoning transparency, contextual depth and stable evidence.

Buyer Signal Map /buyer-signal-map

Observed behaviors and intents that guide zero-query discovery and AI recommendations in commerce and content journeys.

Canonical Slug /canonical-slug

Stable, semantic URL token aligned with the canonical entity; synonyms redirect here to consolidate authority.

Causal Graph /causal-graph

Directed graph of cause→effect edges that helps AI reason about mechanisms, interventions and expected outcomes.

Confidence Score /confidence-score

Internal score describing evidence strength and agreement across sources for a specific claim or entity.

Conflict Handling /conflict-handling

Strategy for managing conflicting sources: attach scope, confidence and preference rules instead of hiding disagreement.

Concept Origination /concept-origination

Deliberate creation of new, stable concepts and names that AI models can latch onto and attribute back to your brand.

Content Hub /content-hub

Cluster page that connects related entities, articles and FAQs to build topical authority for AI and classic search.

Contrastive Explanation /contrastive-explanation

Explaining why this vs. that by comparing alternatives, which improves AI understanding and reduces ambiguity.

Core Web Vitals /core-web-vitals

Google’s UX performance metrics (LCP, CLS, INP) that influence perceived quality and selection in search and AI surfaces.

Counterfactual Edge /counterfactual-edge

Relation expressing exceptions (for example, “does_not_apply_when”), which improves safety and precise reasoning.

Disambiguation Page /disambiguation-page

Page that resolves synonyms and homonyms by pointing to the correct canonical entities and definitions.

Edge Vocabulary /edge-vocabulary

Controlled set of relation verbs (treats, verified_by, contraindicated_with) used consistently across your knowledge graph.

Embeddings /embeddings

Vector representations of text or media that power semantic search, clustering and similarity-based retrieval.

Entity (Canonical) /entity

Stable concept anchor with a canonical label and ID, used to disambiguate mentions and consolidate signals.

Entity Hub /entity-hub

Landing page that aggregates definitions, relations, FAQs and evidence for a single entity.

Entity Linking /entity-linking

Process of connecting surface mentions to canonical entities, essential for accurate AI retrieval and reasoning.

Evidence Weight /evidence-weight

Relative strength of sources (peer-reviewed study > standard > whitepaper > expert blog) for a given claim.

Explainable Example /explainable-example

Concrete scenario with clear inputs, process and outputs that AI models can safely reuse in generated answers.

Explainability Trace /explainability-trace

Short reasoning path (A→B→C) published with an answer to help models justify and reconstruct your logic.

FAQPage /faqpage

Schema.org type for question–answer content that clarifies intent and boosts visibility in search and AI assistants.

Freshness /freshness

Practice of reviewing and updating claims, examples and specs regularly so models see your content as up to date.

Generative Engine Optimization (GEO) /ai-seo-first-framework

Discipline that optimizes brands for AI answer engines, prioritizing interpretability, trust and reasoning over keywords.

JSON-LD /json-ld

Linked data format for embedding structured data in web pages using lightweight <script> blocks.

Knowledge Graph /ai-ready-knowledge-graph

Structured map of entities, relations and provenance that makes your brand knowledge machine-interpretable.

Microcopy for Models /microcopy-for-models

Short, explicit definitions and examples optimized so AI models can quote and reuse them safely.

Model-Friendly Tables /model-friendly-tables

Simple tables (no merged cells, clear headers) that parsers and language models can read without errors.

Narrative Layer /narrative-layer

Human-readable reasoning structure (context, mechanism, outcome, example) built on top of your knowledge graph.

Narrative-Driven SEO /narrative-driven-seo-ai

Writing approach that uses story logic and reasoning chains so AI systems can interpret and cite your content.

Product Knowledge Model /geo-ecommerce-2025

Entity model for commerce linking product, feature, use case, contraindication, metric and supporting study.

Prompt Engineering /prompt-engineering-ai-seo

Practice of structuring inputs, constraints and outputs so AI generates explainable, brand-aligned content.

Provenance /provenance

Traceable origin of a fact (study, certificate, dataset) which supports trust, auditability and safe reuse.

Ranking to Selection Shift /ranking-selection

Shift from optimizing for ranked positions to being selected as the cited answer source by generative engines.

Reasoning Chain /reasoning-chain

Causal sequence (why → how → what → so-what) that AI models can mirror when generating explanations.

Reasoning-First Writing /reasoning-first-writing

Writing style that leads with reasoning, scope and evidence instead of surface keywords.

Retrieval-Augmented Generation (RAG) /rag

Pattern where a language model retrieves structured knowledge and then generates answers grounded in those sources.

Relationship (Edge) /relationship

Typed connection between entities (for example, contains, treats, verified_by) that expresses semantic or causal structure.

Schema.org /schema-org

Shared vocabulary for structured data on the web, including Article, Product, FAQPage, DefinedTerm and more.

Scope Conditions /scope-conditions

Explicit description of when and where a claim applies, preventing over-generalization by AI systems.

Selection Confidence /selection-confidence

Model’s internal confidence in choosing a source, based on clarity, consistency, evidence and stability.

Selection vs. Ranking /selection-vs-ranking

Difference between ranking documents by keywords and selecting a small set of trusted sources for answer synthesis.

Semantic Layering /semantic-layering

Stacking concepts progressively (definition → relation → example → implication) to stabilize meaning for models.

Strategic Depth Model /strategic-depth-model

Framework for layering context, comparison and implications to signal deep expertise to humans and AI.

Topic Graph /topic-graph

Graph view of a topical area where nodes are entities and edges capture how ideas relate across your content.

Topical Authority /topical-authority

Combination of depth, breadth and coherence across a topic cluster that makes your site a natural AI source.

Use-Case Graph /use-case-graph

Graph connecting tasks, user intents and outcomes to the products or services that solve them.

Vector Database /vector-database

Database optimized for storing embeddings and running fast nearest-neighbour queries for semantic search.

Versioning /versioning

Tracking changes to entities and claims over time so models can see the latest version and audit the history.

Zero-Query Discovery /zero-query-discovery

AI-led surfacing of answers and products before a query is typed, based on context, signals and inferred intent.

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